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Data Protection Declaration

BIYAXUAN HONGKONG LIMITED (Women's Summer Fashion Collection)


1. Data Controller

BIYAXUAN HONGKONG LIMITED is the data controller responsible for the processing of your personal data. We are registered and operating under the laws of Hong Kong Special Administrative Region, People's Republic of China.

Company Name: BIYAXUAN HONGKONG LIMITED Company Registration Number: 69933866 Registered Address: Room 14, 29/F, Ho King Commercial Centre, 2-16 Fa Yuen Street, Mong Kok, Kowloon, Hong Kong Phone: +852 53496585 Email: [email protected] / [email protected]

Applicable Law: This declaration is governed by and construed in accordance with the laws of Hong Kong Special Administrative Region, including the Personal Data (Privacy) Ordinance (Cap. 486) and, where applicable, the General Data Protection Regulation (GDPR) for users located in the European Economic Area.

We undertake to take all necessary measures to protect your privacy in accordance with applicable data protection laws.


2. Data Collection and Use

In connection with our women's summer fashion products and services, we may collect the following types of personal data:

  • Basic identification information (e.g., name, email address, phone number)
  • Shipping and billing address information
  • Payment information (e.g., credit card number, bank account information)
  • User activity data (e.g., browsing behavior, purchase history, frequency of use)
  • Size and style preferences for personalized shopping experience

The collection and use of this data is limited to the following purposes:

  • To provide, maintain, and improve our Services
  • To process and fulfill your orders for our women's summer fashion products
  • To provide you with a personalized shopping experience
  • To keep the platform secure and prevent fraud
  • To send you updates on new collections, promotions, and order status (with your consent)

3. Basis for Data Processing

We process your data on the following lawful bases:

  • Performance of Contract: Processing necessary to fulfill your purchase orders
  • Your Explicit Consent: For marketing communications and personalized recommendations
  • Legitimate Interests: For platform security, fraud prevention, and service optimization
  • Legal Obligation: Where required by Hong Kong law or other applicable regulations

4. Data Sharing with Third Parties

We do not sell your personal data to any third party. However, data may be shared in the following circumstances:

  • With service providers who assist in operating our platform (e.g., payment processors, logistics and shipping partners, cloud storage providers)
  • With customs and import/export authorities where required for international order fulfillment
  • Disclosure as required by Hong Kong law, court order, or government request

All third-party service providers are contractually obligated to handle your data securely and only for the specified purposes.


5. User Rights

Under applicable data protection laws (including GDPR for EEA users and the Personal Data (Privacy) Ordinance for Hong Kong users), you have the following rights:

  • Right of Access: Request a copy of your personal data held by us
  • Right to Rectification: Request that we update or correct inaccurate data
  • Right to Erasure: Request deletion of your data (subject to applicable legal requirements)
  • Right to Restriction of Processing: Request that we limit how we use your data
  • Right to Data Portability: Request transfer of your data to another service provider
  • Right to Object: Object to processing based on legitimate interests or for direct marketing

To exercise any of these rights, please contact us using the contact details in Section 7.


6. Governing Law and Dispute Resolution

This Data Protection Declaration is governed by the laws of Hong Kong Special Administrative Region, People's Republic of China. Any disputes arising in connection with this declaration shall be subject to the exclusive jurisdiction of the courts of Hong Kong SAR.


7. Contact Information

For any questions, concerns, or requests regarding your personal data, please contact us through any of the following:

BIYAXUAN HONGKONG LIMITED Registration No.: 69933866 Address: Room 14, 29/F, Ho King Commercial Centre, 2-16 Fa Yuen Street, Mong Kok, Kowloon, Hong Kong Phone: +852 53496585 General Enquiries: [email protected] Sales & Orders: [email protected]

We aim to respond to all data-related requests within 30 days of receipt.